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White Paper

Customer Satisfaction Index: What's Missing in Your Net Promoter Score?

While Net Promoter Score is a critical measurement for customer satisfaction, it’s equally important to understand more granular sentiment. Understanding what drives a customer to be highly or poorly satisfied can create better customer experiences and lead to better brand recognition, higher quality customer interactions, and prevent churn. The Teradata Aster solution integrates easily with business intelligence, marketing applications, and CRM systems.

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