Net Promoter Scores may reveal drivers of general customer satisfaction — but how can a company understand customer attitudes across all possible touch points and channels?
Our Teradata Aster Customer Satisfaction Index solution, powered by Aster Analytics, does just this. This CSI solution enables organizations to not only study the behavior of their customers but the sequences of events that lead to different customer outcomes and scenarios.
This holistic insight into all touch points and channels provides businesses the ability to improve customer experiences, refine business operations, reduce churn, and ultimately improve Customer Satisfaction scores.
Aster’s CSI Guided Development Interface makes it easy to select a data set, build rules using a web form and run a scoring analysis. You will quickly have scores and trends by segment and you can start to drill down on your individual customers. Once customer satisfaction rules are created, users can view scores within our AppCenter or other third-party business intelligence (BI) tools.
Teradata’s unique approach to creating customer satisfaction rules and scores puts the power of an organization’s data into the hands of executives and business users looking to improve customer experiences and business operations.
- All data and touch points used to generate a holistic Customer Satisfaction Index
- Business users can create rules from multiple data points with an easy to use interface
- Leverage multiple analytic techniques such as Text Sentiment Analysis, Graph and Customer Path Analytics with ease
- Operationalize your insights via our web-based AppCenter or simple integration with business intelligence and marketing solutions