Communications, Media and Entertainment

Enterprise-Wide, Data-Driven Insights Whenever and However You Want Them

big issues we solve

Unify All Your Data for Truly Enterprise-Wide Insights

Teradata offers the converging communications, media, and entertainment industry that no one else can: a unified data architecture, reflective of all data across your entire enterprise.

What does this do?

It removes two of the biggest barriers to using data effectively: internal data silos and getting the right data to the right people at the exact right time.  We create a data democracy where the business is not held up by IT. Rather, it is provided the insights needed to:

  • Discover where to grow new revenue and how to preserve existing revenue

  • Follow, sell-through, and react to customers’ experiences in real time, at every touch point, including customer perceived network experience and overall services and digital channels

  • Pinpoint opportunities for high-value areas and streaming services, as well as the network improvements needed to support them

  • Understand how to parlay OTT viewership into new, incremental revenue

  • Capture market share with consumer segmentation across channels, targeted with bundled streaming packages developed with price elasticity

  • Profile consumers to create lucrative opportunities to profit from data monetization opportunities

  • Leverage proprietary analytical capabilities and standard audience segmentation models, to create personalized mobile offers to drive new revenue from existing customers

Case studies and resources

The World's Biggest Brands Trust Us for Good Reason

web cast What’s Missing in Your Net Promoter Score?
web cast Teradata - Netflix Gives “Analytics in the Cloud” a Starring Role
case study Teradata - Case Study: Verizon answers the call for innovation
case study Saudi Telecom Company Calls on Digitalization to Deliver Better Customer Experiences
video O2Czech Uses Data to Gain a Competitive Edge
Video O2 Czech: Creating customer loyalty and new revenue with a Unified Data Architecture™
view all case studies and resources
our offerings

Performance and Power are the Core of Our Technology

We believe defined business analytic solutions should dictate the most appropriate technical solution while simultaneously considering the most effective and efficient reuse of enabling data. Data can't be a reactionary afterthought to the applications or solutions of today. Data is the lifeblood or your organization and must be at the forefront for your competitive advantage.