Vantage Customer Experience

Optimizing the customer experience is challenging. Most organizations have little visibility into the customer journey across multiple customer touchpoints and departments, can’t sense and react to a multitude of customer pain points and opportunities, and struggle to quickly, meaningfully personalize customer interactions. Vantage Customer Experience eliminates these challenges by giving Marketers and Customer Experience Professionals the autonomy needed to keep pace with dynamic customer interactions.

Vantage CX with a 360-degree customer view that helps predict customer needs

360-degree Customer View

Vantage CX delivers the previously elusive 360-degree view of the customer by allowing data integration experts in IT and citizen data integrators in the business to collaborate rather than compete.

From customer data to insights by predicting customer needs

From Customer Data to Insights

Vantage CX helps enterprises sense and react to a multitude of customer pain points and opportunities with easy-to-use advanced analytics.

Predict customer needs and take action

From Insights to Actions

The friction that occurs in the step between spotting an opportunity and activating those insights by operationalizing scalable, real-time communications across digital channels is eliminated with Vantage CX.

  • 360-Degree View
  • Customer Insights
  • Insights to Actions
The Data Management Leader

Teradata received the highest scores for all four use cases in the Gartner 2019 Critical Capabilities report for DMSA.

Channel Connectivity

Self-service data integration capabilities let citizen data integrators rapidly access and explore new data sets for increased agility.

Connected ID

With Vantage CX business users can link new data sets to existing customer information, in order to create unified customer profiles.


Gives business users access to individual virtual sandboxes to store and process data in a way that reduces data movement and ensures governance and security.


Build, train, and evaluate predictive models to maximize business value.


Understand customer journeys through a sequence of behaviors and events.


Quickly automate analytic workflow to create repeatable, operationalized processes.


Discover patterns such as sentiments and trends in text-based data.


Classify customers based on common characteristics across numerous variables.

Actionable Insights

Simply point and click on dynamic visualizations of customer insights and directly target customers on a particular path, or with a specific sentiment, for communications or campaigns.

Channel Orchestration

Build customer journeys, rank, score and arbitrate offers, and seamlessly orchestrate across online and offline channels.

Real-time Personalization

Capture in-the-moment activity data and apply AI and machine learning to recalculate models on the fly for real-time decisioning and personalization.

In the Consumer Economy, Relevant, Real-time Experiences are the Differentiator
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In the Consumer Economy, Relevant, Real-time Experiences are the Differentiator

Learn how Vantage CX converts data into actionable insights while gaining a true 360-degree view of the customer.

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Predict Customer Needs: See How

Ready to explore Vantage Customer Experience?

See it in action
See the journey from the customer’s point of view
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See the journey from the customer’s point of view

Predict customer needs and optimize experience through true customer 360 and real-time personalization.

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Vantage CX Interactive

Discover how an enterprise customer data platform can help you rise above the complexity with Vantage Customer Experience.

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Connect customer journeys across all touch points and scale as needed. Only with Vantage Customer Experience.

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