Teradata® Customer Journey: A New Set of Keys to Drive Customer Experience
At any moment in a large organization, chances are that its customers could span the entire range of engagement—from an initial flirtation to a longtime commitment. Understanding the behavior of individual customers is technically daunting even on a small scale, much less in the tens of millions. Even more difficult is knowing when to intervene, what to offer, and over what channel.
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Ted Cuzzillo of Datadoodle explores how Teradata® Customer Journey is designed to do just this, helping organizations personalize engagement—for each customer, at the right moment, and across all channels whether online or offline.